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There are millions of web pages on the internet. Expecting your web site to always appear as one of the first choices on a popular search engine when someone is using the key word phrase "real estate" is the ultimate daydream! Yet, to be effective on the popular engines, your page must be listed in the first 30 listings. After all, how many people are going to find you if you are listed on page nineteen?

To get your page listed near top position on any top ranked search engine with high profile key word phrases requires constant attention and knowledge about the search engine. You can equate getting such high positions to advertising on TV or putting up billboards on heavily traveled highways. You must decide if the efforts of keeping the high search engine positions is worth the expense. If you decide that the cost is too high, concentrate on other ways to promote your site. Have us make an initial submission to the top search engines (included free for all sites we create) and leave it at that. Accept what you get from the engines, but expect little.

Should You Try to Get High Positions?

You can use the search engines as an important part of your marketing plan. There are certain processes to assist positioning your site listing near the top when someone searches on popular keywords. You have to be informed on what each search engine will use as criteria for placing your Web site in their listings. It is important to check frequently on your positions to be sure that the listings continue to be positioned near the top. You will need to know how to change the HTML coding and the structure of your pages so that the search engine's criteria matches what your page provides. If it does match, your page will be listed near the top of the search engines listings. If the position has slipped lower, you will need to know what to evaluate and how to change the page and then resubmit it to the search engine. Sound complicated? It is and you probably will do better concentrating on listing and selling real estate and letting someone else knowledgeable about search engines work for you. Since the internet is our business, we have put the effort into understanding the top engines and how they work. We know how to organize your site and pages so that you will obtain some high listings. When clients are searching keywords, and your listing appears in the top 20 listings, you will secure additional inquiries from your site.

If you elect to have our company monitor your site, we will supply reports showing your search engine positions on your keywords as often as you request. When attention is necessary to adjust your pages to maintain your positions, we will do it. Remember this is time consuming and can become expensive if you obsess over your every day positions. But at the same time, a good position will bring you business and the additional expense of paying attention to these details might be worth the effort. Tell us how much effort you want us to put into placing high. We'll give you a cost quote so you can evaulate if the money coud be worth the results. It's your choice!


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