There are millions of web pages on the internet.
Expecting your web site to always appear as one of the first
choices on a popular search engine when someone is using the key
word phrase "real estate" is the ultimate daydream!
Yet, to be effective on the popular engines, your page must be
listed in the first 30 listings. After all, how many people are
going to find you if you are listed on page nineteen?
To get your page listed near top position on any top ranked
search engine with high profile key word phrases requires constant
attention and knowledge about the search engine. You can equate
getting such high positions to advertising on TV or putting up
billboards on heavily traveled highways. You must decide if the
efforts of keeping the high search engine positions is worth the
expense. If you decide that the cost is too high, concentrate on
other ways to promote your site.
Have us make an initial submission to the top search engines
(included free for all sites we create) and leave it at that.
Accept what you get from the engines, but expect little.
Should You Try to Get High Positions?
You can use the search engines as an important part of your
marketing plan. There are certain processes to assist
positioning your site listing near the top when someone searches
on popular keywords. You have to be informed on what each search
engine will use as criteria for placing your Web site in their
listings. It is important to check frequently on your positions
to be sure that the listings continue to be positioned near the
top. You will need to know how to change the HTML coding and the
structure of your pages so that the search engine's criteria
matches what your page provides. If it does match, your page
will be listed near the top of the search engines listings. If the
position has slipped lower, you will need to know what to evaluate
and how to change the page and then resubmit it to the search engine.
Sound complicated? It is and you probably will do better
concentrating on listing and selling real estate and letting
someone else knowledgeable about search engines work for you.
Since the internet is our business, we have put the effort into
understanding the top engines and how they work. We know how to
organize your site and pages so that you will obtain some high
listings. When clients are searching keywords, and your listing
appears in the top 20 listings, you will secure additional
inquiries from your site.
If you elect to have our company monitor your site, we will
supply reports showing your search engine positions on your
keywords as often as you request. When attention is necessary to
adjust your pages to maintain your positions, we will do it.
Remember this is time consuming and can become expensive if you
obsess over your every day positions. But at the same time, a
good position will bring you business and the additional expense
of paying attention to these details might be worth the effort.
Tell us how much effort you want us to put into placing high.
We'll give you a cost quote so you can evaulate if the money coud
be worth the results. It's your choice!
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