What GOALS do you have for your site?

To increase your earnings by attracting new prospects.
To meet the expectations of clients and customers who assume that you have a web site.
To keep up with this new technology that is redefining the role of Realtors.
To provide information and services for your current and past customers.
To enhance your professional image.
To establish a strong marketing position among your competition.
To develop and maintain an email mailing list of customers and other interested persons.

What a Web Site Can Do that Other Advertising Media Can't

Reach prospects far beyond your office door. You can't be everywhere, but your web site can.

People will get to know you. They'll call a Realtor they know something about.

Project the image of a real estate professional who is on the cutting edge of technology. Showcase your experience, inventory, services, credentials, testimonials, etc.

You will be accessible at your visitor's convenience -- any hour of the day or night, any day of the year, whether you're "at work" or not.

For those who saw your web address in an ad or other source, your site is your introduction.

For those you just met (to whom you gave your business card with your web address on it, of course!), your web site reinforces that first contact.

To those searching for a Realtor on the web, you're there! They will call if your site presents you as a true professional and sets you apart from the others. A Realtor WILL make that sale. It should be YOU.

Attract new sellers. Home sellers will love seeing their properties in your online inventory.

If a prospect needs assistance buying or selling outside of your area, you have a referral.

Isn't a web site only good for reaching "surfers"?
No. Your site will be viewed by people who see your web address in many sources: your advertising, open house fliers, brochures and other print media, including your business card.

Your web site should be part of your overall marketing plan. This extra contact through your web site could be that little push that steers clients to you rather than to your competition. And your email link makes it easy for them! Use your web site to the max.